More importantly, I get to write a blog about my oldest friend.
He is a brother from another mother. That saying is true as true can be. We were born 8 months apart but went to preschool together and followed each other back and forth until we graduated from high school. For the first few years of my life we were actually neighbors.
Now don’t get me wrong, we have had some rough patches but I’m going to
shed some light on the Noah Goldberg I remember - and then I will tell you all about
the all-mighty “feasting room.”
The first story I am going to tell you, my mother tells with fondness in her
eyes. When I was in JK or SK, we would always come home at lunch. My mother
remembers one day when we came home for lunch and Noah said the following “I
want KD” (kraft dinner)!
My mother was baffled by this as she and my father had recently moved to Toronto from Cape Town, South Africa. Perplexed at the seemingly strange food request, she asked Noah “whats KD?”
He ran home, got the instant macaroni and gave it to my mother. She was baffled by this but made it anyways as she shook her head wondering what kind of food could this possibly be. I can always guarantee that I will hear this story once a year when recalling old stories of Noah and I!
As well, when we were younger, I remember he was the absolute pickiest eater I
have ever encountered in my entire life. He wouldn’t eat 99 percent of the food that
would be served at a regular lunch or dinner table. He knew what he liked and ate
what he liked.
A few years ago, we reconnected after a few years of losing touch. He told me he
had started cooking. I was surprised and asked “What are you cooking?” At this point, he had had stints as a sous chef in New York, London England, and Toronto among other cities in some of the finest restaurants in the world.
The notoriously picky eater was honing his craft, slowly.
He also makes these 6-7-8 course dinners with a theme for his friends and loved ones - by far one of the most amazing things I have ever experienced in my life. Good food, good drink, and good company. Me being the schmuck that I am, I loudly rate each and every one if his dishes minutes after consuming them.
On January 31st 2012, we launched our first collection at the now infamous New Era party - and I was absolutely amazed and honoured to have my brother from another mother cater the event to absolute perfection!
A couple weeks ago he decided to open his very first “pop-up restaurant” called The Feasting Room. The schtick? A different beast every week would be consumed, head to toe.
What an idea!
6 courses all pertaining to the same animal, be it a cow, pig, rabbit, lamb … the list goes on. I personally have been there for the cow and the lamb, and I must say though I am not much of a meat eater these dinners were absolutely incredible. The atmosphere is addictive, the decor is creative, and the food is delicious!
I am truly proud of my best friend and brother Mr. Noah Goldberg, and honestly cannot wait to see what he has in store for us in that kitchen in his head.
Kudos my man … Kudos!
Rarely do we reblog on REBUS LIFE, but sometimes things are too good not to be shared. Local Toronto designer Daniel Tanenbaum is creating waves by the magic that is being pumped out of his studio - miniature motorcycle sculptures made purely from discarded pieces of designer watches. The son of esteemed vintage jewelry connoisseur Carole Tanenbaum, this emerging artist’s work is now garnering acclaim world-wide for its craftsmanship, uniqueness, and meticulous attention to detail
Why are we showcasing motorbikes right now?
Sheer passion and the drive to channel the creative spirit into creating art that will be treasured, appreciated and well-received is enough to be the genesis of any modern art that is relevant.
In this case, the artist in question is the son of Carole Tanenbaum - Daniel - who has been garnering acclaim as of late for the stunning beauty and craftsmanship of his miniature motorcycles built from discarded and unwanted watch parts.
It’s always incredible to be a part of something that has never been done before - and the world-wide press (and art collectors) are starting to take notice.
More here: http://is.gd/zJtiqL
Check out Daniel’s pieces on Facebook: www.facebook.com/watchpartsmotorcycles
The MuchMusic Video Awards had Toronto on fire this weekend! It seemed like every night there were 50 different things to do, and we are still recovering. As the celebs pour into town from all corners of the planet, typically there are branded experiences called gifting lounges that are set up, allowing fashion brands and many others from other industries to meet and mingle with the stars. The INFLUENCERS LOUNGE designed by W&W PR was one of the most successful this past Saturday!
We want to extend a much-deserved thank you to Jen Williams and Lori Williamson of W&W PR after REBUS was invited to take part! These hard-working gals are one of the most efficient PR outfits that we have ever had the privilege of working with, and the success of the event showed how seriously they take their craft.
It was a great day meeting and talking REBUS with some real power players such as emerging Australian teen sensation Cody Simpson (who just couldn’t get enough of our LAZYPANTS®), Greta Constantine, Victoria Duffield, Down With Webster, The Midway State, UFC fighter Mark Hominick, designer Ron White, CTV’s Brian Williams, NHL stars Wayne Simmonds, Chris Stewart, Anthony Stewart and Joel Ward … the list goes on!
We are looking forward to more amazing experiences working with these lovely gals - thanks W&W!
With under two weeks to go before summer sessions start at camp, its about time we let the cat out of the bag …
Lets face it - a lot of us have had different summer camping experiences over the years, and we can all name off the camps that we love and are loyal to. However, Timberlane is notably enjoying its place right now at the top of the summer camp roost. Word on the street is that Timberlane is has become simply an unstoppable machine of efficiency that has been cranking out some of the most memorable camping experiences for the last several years - leaving its competitors to play a maddening game of catchup!
One thing is for sure - their savvy use of social media and digital marketing is impressive, at a time when many organizations across all industries still struggle with how exactly to engage online.
REBUS is proud to work with Camp Timberlane in 2012 - enjoy your branded LAZYPANTS® this summer session (some of us wear them around the REBUS office just because they are so awesome to look at!) - and we look forward to collaborating more with this great camp in the future!
As I sit in the hotel room on the last day of this production/sampling trip, I reflect on what has happened in the last 19 days. Of course, I am proud of what Julien and myself have accomplished in our time here, as it is no small feat. (I must add that Julien is tenderly asleep, snoring his arse off at 11:45am. )
The days were long and daunting, and I know we couldn’t be happier to come home feeling like war heroes. Here are some of the things I have learned along the way this time around ….
As you may well know from my past blogs and for those of you who know me personally, I like loads of ice in my drinks. I was stuck not knowing how to ask for lots of ice since this is a foreign country and I don’t speak Turkish! Now the first thing I learned was that ice is an absolute luxury here. 9 out of 10 restaurants do not posses an ice maker. If they do have ice, all I have to say now is “cup bal bus” meaning cup “lots of ice.” As always, my drinks must stay refreshing and cold. I would have it no other way.
The second thing I realized yet again when I was here is that everywhere on the streets of Istanbul, especially in the bazaar, the saying “one mans trash is another mans treasure” is as true as true can be.
I never really understood what that fully meant until I started analyzing everything here as if I was the Terminator. You can find anything your heart can imagine in this city. But you can also find a ton of trash. (For example, paper bracelets that look like leather?? Ya, I know. Weird!)
The third and final and probably most important thing I learned is that life is all about waiting. Doesn’t matter what your doing, who you are with, or what you are waiting for.
You will always be waiting.
As a child, you wait to grow up. As a teen, you wait to hit puberty and graduate high school. As a young adult, you wait for university to end and go into the working world. The working world is where I thought I could finally control the waiting and minimize it.
Boy was I wrong.
In the working world, I am always waiting - and on this trip I realized just how much waiting I would have to do. The problem is, Julien and I are very impatient rabblerousers. When we were told we had to take the day off while the factory would be working on some important aspect of production where our presence was not required, we would both look at each other and have no idea what to say or do.
If a car is running one hundred miles an hour, when you brake it might make an awkward squealing sound.
There were several days during production that I liken to days of awkward squealing sounds. Most people would go to the Blue Mosque or the Bosphorus, but because I had been to these places so much already during my times in Istanbul, I didn’t know what to do with my downtime this time around. We just had to wait wait wait and wait some more. We did manage to squeeze in 4 movies - I must say The Avengers was fantastic - kudos Josh Whedon!
Despite all the waiting, I do believe that we managed on this latest production run to create my dream in this second line of REBUS. Travel bags, hoodies, wallets, belts, scarves, beautiful button downs, t -shirts, cardigans, selvedge denim, khakis … and all the new washes and colors of LAZYPANTS® that I am certain you will all love.
Its funny, I have dreamed this REBUS dream for 6 years, and now finally it is coming to reality. You try, you fail, you get knocked down, you get back up, and try again, and again, and again.
Finally, one time, it works.
From my mouth to your ears, I will continue to come on these daunting trips to Istanbul that are so full of moments of waiting. I will continue to experience a life so foreign to me I watch with awe and wonderment. I will continue to cherish having Shabbat dinners with our dear Turkish brother Hakan. All so that I may share my vision with everyone - a vision of love, charity, comfort, and style.
“Inshallah” is what they say here - it means “praise God, so that everything will go right.”
So Inshallah to everyone out there that you may continue to have a healthy and happy life … the REBUS life …
The only life I know.
- Adam Bledin, REBUS President & Creative Director
REBUS is happy to announce that we will be launching the updated version of our LAZYPANTS® collection tomorrow evening at the hallowed mecca of Toronto luxury retail fashion - TNT The New Trend Hazelton Lanes!
TNT has been a solid partner of ours in the past, as they were among some of the first retailers in the city to carry our REBUS Premium Denim brand.
LAZYPANTS® will be available in all 18 colors also at TNT’s Forest Hill location on Eglinton Avenue.
REBUS will take the opportunity to have the launch coincide with Greg Lauren’s* highly anticipated Spring Summer 2012 Trunk Show where he will debut his collection to the Canadian marketplace.
*For those of you who do not know much about the under-the-radar American designer and artist who also happens to be the nephew of fashion phenom Ralph Lauren, a simple visit to the website of his eponymous brand will blow you away. Lauren’s old-world approach to the construction of his pieces, coupled with the heavy emphasis on the distressed look, makes for very visually arresting fare that seems much more haute couture than ready-to-wear.
There are small (very small) cosmetic changes and structural improvements for this latest edition of LAZYPANTS® that is now available through private order and will be available online and in boutiques within the next several weeks, but the biggest change is the addition of 14 vibrant colors to the original 4. To answer your questions for now (and give you something to think about before you come in for private fittings), here is a rundown of the new color palette:
MINT CHOCOLATE CHIP
MAPLE LEAF BLUE
*season 1 colors
Start filling out your wishlist now, and keep checking www.rebuslife.com in the coming weeks for some big changes and additions!
What a whirlwind it has been since February - shockingly, the last time we posted on our beloved Tumblr.
Listen, we know content is king. As a young apparel brand, we have lived by this mantra. Those who create content have power, and that is readily apparent by the unstoppable rise of the fashion blogosphere in the last three years, to heights and relevance once unimaginable.
All hands are on deck as always behind the scenes at REBUS, and if anything can be said we have been busy. Very busy.
You may recall a post from us last March where we highlighted a hilarious graphic from New England-based apparel brand Ugmonk that managed to capture a great deal of the everyday concerns for any fashion house. As much as things were getting busy for us, admittedly many things on that list were aspirational at the time.
Aspirations have turned into reality.
In 2012 alone, we have seen some amazing developments with the REBUS brand, the biggest of which happened to be the meteoric demand for one of our in-house brands, LAZYPANTS®. Starting in January when we were picked up by GQ at Project New York, the consumer appetite for REBUS to perfect and expand on its lounge-wear offerings has forced us, as any attentive company, to listen to you and give you exactly what you want.
To add to the craziness, in the last month Adam Bledin and Julien Abesdris (our creative and art directors respectively) have already embarked on and returned from a production run to Istanbul where we not only have expanded the LAZYPANTS® line to include 15 new vibrant colors, but the burgeoning designer extraordinaires put the finishing touches into place for REBUS’ Spring/Summer 2013.
To our fans, friends and family, we have to say that we continue to do our best to serve you; to our detractors and haters (and we have garnered quite a few in the 18 months since our resurrection as REBUS Productions), all we can offer is our condolences - we held nothing back in seeking to grow on our success.
We have expanded the LAZYPANTS® brand to feature amazing colors and exclusive combinations; we have streamlined (and renamed) the former Rebus Premium Denim brand to now simply be known as Rebus Denim and to offer only the finest from our first collection The Nest (plus some other surprises - more on this in another post); and we have aggressively augmented our REBUS Accessories brand to give you some amazing pieces that you will treasure for ages to come. As well, there will be an exclusive brand offered in 2013 that we call REBUS Executive Class - some of the finest pieces in our 2013 collections will appear under this label.
There is so much to tell you that needless to say you can expect a return to our regular posting schedule - after an inexcusable 12 week hiatus. But last and by no means least, let me call your attention to the beautiful candid picture that adorns this post. It is but a glimpse of the success of our latest shoot, held this past weekend in Innisfil, Ontario.
We have long been very vocal about REBUS needing to capture the essence of our Canadian identity and transport it to the world, in much the same way marquee American brands like Ralph Lauren, Calvin Klein or even Bill Blass had to in order to garner success.
Our latest shoot was designed to do just that - bringing a pastime as quintessentially Canadian as the weekend cottage getaway right to the imaginations and eyes of the viewer. With many thanks to our beautiful group of models this weekend, to the attentive attention to styling and detail by our team, and the continually transcendent photography of our beloved Matt Feinstein (who was joined by some seriously prolific guest photogs in Danielle Dasilva and Conrad Mcgee-Stocks), special appearances by REBUS brand ambassadors KO and STEPH J as well as ongoing DJ sets by emerging stars DJ KTRON and FREE n’ LOSH - not to mention having the weekend sponsored by our friends at Amsterdam Brewery and their popular 416 Urban Wheat offering …
Now THAT is the definition of living the Rebus LIFE - and that was just this past weekend!
Stay tuned for more pictures from our REBUS LAZYPANTS® S/S 2013 Canada Cottage shoot; in addition, visit www.rebuslife.com as well as our partner vendors as we offer more and more of the LAZYPANTS® line in brilliant new colors - with much in store for our upcoming S/S 2013 offering.
Why Lazypants, you ask?
This seems to be the re-occurring question.
It’s a simple answer. And I swear to g-o-whatever you may believe in that I have
never held a steady job in my life. I was the epitome of lazy. I would wake up, go shopping, go eat, or distract myself with a million different errands on a daily basis. That was, if I decided to leave my house.
I didn’t know what I wanted to do with my life.
I was lost.
Now sure I started Rebus 1.0 a while back and that was a lot of hard work, but I wasn’t ready then. I was like a deer caught in the headlights. This industry is for men among boys it seems, immortals among mortals, giants among regular folk. I learned that the hard way the first time I tried to enter the schmata biz.
Nowadays, I am a bit more prepared. Just a little bit. There is still so much work ahead.
After this ramble you’ve just heard, you may kind of understand why “Lazy Pants.” It’s a
throwback to my younger lazy days, when life was carefree and all I had to do if I wanted was to get out of bed. Now, after working feverishly for the past 12 months, I truly understand what the meaning of hard work is all about. I have taken it upon myself to make you the world’s most comfortable loungepant, a pant that will make you feel like you are sitting among the Greek gods in the clouds above that we all learnt about in school.
Now don’t get what I said twisted. I work hard and I play hard but now I get to sit at
home when the time is right and my body is aching from the hours of hard work I
put into this and feel good. I even catch myself and my friends saying “I cant wait to
get home and put on my Lazy Pants!”
Until next time, please believe me when I say these pants are indeed one of those finer things in you can have in life …
WHY SWEAT WHEN YOU CAN BE LAZY?