It took us a while to get this right, but we wanted to make one that stood out and wasn’t generic. We were very divided about what it should look like. Comfort is a governing theme for our designs, however, and again it won out over perhaps even common sense!
Feedback on the Rebus Suede Belt Patch has been meteoric so far. Many remark about how it feels great against their hands when they reach back to adjust their jeans, and suede does have a familiarity and pleasantness to the touch that is very endearing. We call attention to our Toronto design heritage on every patch with the Maple Leaf proudly emblazoned on the inside.
The rivets that are affixed to the top of the patch on the denim in the SS12 collection were included to give the jeans a “rough and rustic” feel, but admittedly are still a point of contention internally. Do they need to be there? Would you still love the belt without those brushed metal rivets, or is that part of the appeal?
This is your chance to weigh in and have a direct impact on design - rivets or NO rivets on the Rebus Premium Denim Suede Belt Patch for F/W 2012?
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