Came across this super amazing encapsulation of many things that are involved in the daily running of a fashion label on the blog of a fun indie brand from Vermont called Ugmonk.
OK, fine, so in the case of Rebus, sub in “new denim designs” instead in the middle of the graphic - but this is a pretty humbling picture of a day in the life of. Some of it is fun, some of it dreary, but there is a certain palatable rush one gets when a team is working in glorious lockstep towards a monumental task - and every passing day that task seems less daunting as you become a cohesive unit.
The luxury goods business is not for the faint of heart - it’s not said often enough around here, but hats off to the work of the Rebus team in the last couple weeks as we commence building of our online store that will be launched in late Spring 2011. We had briefly considered using a out-of-the-box online shopping solution such as Shopify or Big Cartel, but ultimately we want to have the pride of ownership that comes with customization, a dilemma faced by New York-based online menswear couturier Company Of We when they launched their website to great fanfare in 2008.
We take a lot of inspiration from the incredible environment of entrepreneurship and innovation that surrounds us as a start-up fashion house. The competition is so varied and fragmented, yet at the same time there is always the resounding hum in the background of the pressure to constantly be looking for production and marketing differentiators that can separate your label from the ever-ominous “pack.”
2000 units sold in their first 8 days after launch for Company Of We … we should all be so lucky. A lot has changed in the industry in three short years. The barriers to entry are not as towering as they once were, but the ability to sustain and grow brand equity in a fickle market - it is a privilege accorded a hardworking few.