“You can put a brand on the map in a single season with the right woman.”
- Peter Lindberg
That “right woman” of the hour for REBUS appears to be emerging Toronto-born model Krista Madison, who we were lucky to shoot with this past December in Part 1 of our current 2012 “Spread Your Wings” brand campaign.
No, we didn’t get the legendary Peter Lindberg to shoot her, but she was indeed shot by another sublimely talented local product, photographer Cory Vanderploeg. With the line moving steadily into its inaugural season, Creative Director Adam Bledin was keenly aware that a distinctive fresh face would be key for the REBUS brand heading into a what we already know are tremendously competitive Spring/Summer and Fall/Winter 2012 seasons, and moved decisively to land a shoot with the ethereally beautiful Krista.
Asked to describe the feeling that Krista elicits in this latest shoot, Adam says “she’s accessible!”
“She’s that quintessential gorgeous girl next door that you would be damn proud to bring home to mom.”
REBUS has been at PROJECT New York these past couple days and our setup is simple in that delicious sort of way. LAZY PANTS™ continues their torrid pace, with buyers and browsers alike highly enjoying the refreshingly urbane charm of the super-soft fleece lounge-pants.
Along with our forthcoming dissection of our time at PROJECT New York, we can then finally talk about yet another one of the questions now being asked by longtime fans and those newly discovering REBUS alike …