So as far back as last September we teased that we were in talks with (read: shamelessly grovelling and begging) world famous hat company New Era Caps to make us a series of exclusive REBUS branded 5950 New Era Caps in commemoration of our debut collection The Nest.
But from day one we have had a go big or go home attitude imbued into our brand DNA, and this was no different. After a successful showing at PROJECT NYC last week, our team rushed back home to Toronto and had to switch into high gear to get ready for our branded event that we are having this coming Tuesday, January 31st, at the New Era Flagship Store in Toronto’s Queen West neighbourhood.
We are inviting our friends and family along with all of the top bloggers, press, tastemakers and influencers in the country for an evening of music, food, laughter and fashion where we will showcase the new 5950s (they are dangerously gorgeous!) as well as have those of you who have only seen or heard about us online come away with a solid offline perspective of our fledgling brand.
Oh, btw - we also managed to bring in one of the hottest DJs on the planet right now to spin a ridiculous 3 hour set while you’re munching on delicious hor d’ouvres (would love to divulge the menu but it is just too mouth-wateringly special) and candy sushi …
No big deal.