So as far back as last September we teased that we were in talks with (read: shamelessly grovelling and begging) world famous hat company New Era Caps to make us a series of exclusive REBUS branded 5950 New Era Caps in commemoration of our debut collection The Nest.
But from day one we have had a go big or go home attitude imbued into our brand DNA, and this was no different. After a successful showing at PROJECT NYC last week, our team rushed back home to Toronto and had to switch into high gear to get ready for our branded event that we are having this coming Tuesday, January 31st, at the New Era Flagship Store in Toronto’s Queen West neighbourhood.
We are inviting our friends and family along with all of the top bloggers, press, tastemakers and influencers in the country for an evening of music, food, laughter and fashion where we will showcase the new 5950s (they are dangerously gorgeous!) as well as have those of you who have only seen or heard about us online come away with a solid offline perspective of our fledgling brand.
Oh, btw - we also managed to bring in one of the hottest DJs on the planet right now to spin a ridiculous 3 hour set while you’re munching on delicious hor d’ouvres (would love to divulge the menu but it is just too mouth-wateringly special) and candy sushi …
No big deal.
“You can put a brand on the map in a single season with the right woman.”
- Peter Lindberg
That “right woman” of the hour for REBUS appears to be emerging Toronto-born model Krista Madison, who we were lucky to shoot with this past December in Part 1 of our current 2012 “Spread Your Wings” brand campaign.
No, we didn’t get the legendary Peter Lindberg to shoot her, but she was indeed shot by another sublimely talented local product, photographer Cory Vanderploeg. With the line moving steadily into its inaugural season, Creative Director Adam Bledin was keenly aware that a distinctive fresh face would be key for the REBUS brand heading into a what we already know are tremendously competitive Spring/Summer and Fall/Winter 2012 seasons, and moved decisively to land a shoot with the ethereally beautiful Krista.
Asked to describe the feeling that Krista elicits in this latest shoot, Adam says “she’s accessible!”
“She’s that quintessential gorgeous girl next door that you would be damn proud to bring home to mom.”
REBUS has been at PROJECT New York these past couple days and our setup is simple in that delicious sort of way. LAZY PANTS™ continues their torrid pace, with buyers and browsers alike highly enjoying the refreshingly urbane charm of the super-soft fleece lounge-pants.
Along with our forthcoming dissection of our time at PROJECT New York, we can then finally talk about yet another one of the questions now being asked by longtime fans and those newly discovering REBUS alike …