Growing up i was taught a bunch of lessons from my mother - some good, and some better.
One of the more important lessons I was taught is that mixing business and friendship is the eighth deadly sin.
Rebus is in its second rising, 5 years of blood, sweat, and tears. In its ﬁrst attempt at success, friends have come and friends have gone. Its the nature of the beast.
Now I’m not saying this mixture is always poisonous, but anyone that has been in this situation I’m sure would agree that it is nearly impossible and highly improbable to juggle these two flammable deadly knives.
On one side starting a business is stressful in itself. Any added pressure can make you or break you depending on how you work under these circumstances. Now the ying to this yang is that you have a prior friendship with these people and don’t want to ruin it. This means sometimes navigating around the different personalities in order to ﬁnd the right mixture of motivation and firmness to get everyone motivated and working at full capacity.
In my time with Rebus right from the beginning concept stage, there have been all
types of problems and fewer solutions. I pride myself on how I deal with such problems
and come to a reasonable solution in a short period of time. From designs to marketing
to shipping there will always be a better way. Better, faster, stronger … and as my main man Kanye would say - Like you all know and have heard lemons make you lemonade.
Im here writing this blog, straight from my heart, late on a chilly November night to let you all know that I eat, sleep, play, think, talk, dance, run, and dream this brand.
Rebus is my life.
Rebus is my all-encompassing passion, and in presenting this ﬁrst line of Rebus Premium Denim, I will tell you that I have been there from the start. I now have a great team of partners and colleagues that are not only my friends, but my brothers and sisters who share all the beauty and the pain with me. Because don’t get me wrong, this business throws many different complexions at you on an hourly basis.
What a journey it has all been. Five years of conceptualizations and drawings, numerous trips to Istanbul, choosing fabrics, ﬁts, buttons, rivets … I have been there all along to make sure that you all get the best quality product for the price that you pay. I am here to make you look good, feel great, and be the best you can be.
At the the end of the day, isn’t that what everyone really wants?
Sayonara for now,
President & Creative Director